40Seas: Innovation at the intersection of fintech

The UI/UX design of 40Seas' website focuses on simplicity, functionality, and user-friendliness, making trade financing accessible to SMEs, importers, and exporters. Its clean layout ensures easy navigation, with clearly labeled sections for payment solutions, partner integrations, and resources. The use of consistent typography, modern iconography, and an intuitive structure provides a seamless experience across devices. I created custom illustrations for 40Seas to bring their services to life, making complex concepts engaging and relatable. These visuals combine clean lines, modern shading, and vibrant hues to create a professional yet approachable feel. By using characters and contextual elements like invoices and digital interfaces, we highlighted seamless, user-centric interactions, while emphasizing the company's innovative approach to addressing trade challenges and promoting flexible payment terms and sustainable solutions.